Hope for the Day (HFTD) is an organization dedicated to proactive suicide prevention by focusing on mental health education and outreach. In honor of Suicide Prevention Month in September, we partnered with HFTD to create an installation that was hard to be ignored.

We placed 121 mannequins inside the Havas Chicago lobby to represent the 121 people that complete suicide in America every day.

For every $121 donated or 121,000 impressions using the hashtag #121ToNone, we removed a mannequin.